In a number of meetings and discussions today the quality of content delivered through social networks was highlighted. Four or five years ago social media users were more forgiving of organisations and businesses who were stepping into the new digital world. If things went wrong or the right tone wasn’t used there was some acceptance that it was such a new phenomenon that everyone was learning. But I am not sure the same is true today.
People are now more digital savvy and have been using social networks for some time. Organisations and businesses are now seen as behind the times if they haven’t stepped into the digital world. If companies then get the tone wrong or don’t understand the conventions of social media there is only a small amount of forgiveness. People’s expectations have risen dramatically.
I am relieved that we started the journey to use social media four…
View original post 313 more words